Mobile Approach

06 Apr

Challenges

  • Less stable than native
  • Pulls in data much more slowly than native
  • Browser fragmentation
  • No app store discover-ability
  • May take longer to generate revenue
  • Scarcity of mobile web developers
  • Less offline capabilities
  • Poor gaming capabilities
  • Not as UI rich is native
  • Less device access capabilities

Advantages

  • Leverage effective web search technology for discoverability
  • Native mobile developers are getting more expensive
  • More capable than HTML4
  • Multimedia support
  • Cost efficient
  • Cross-platform
  • Less maintenance
  • Multivariate testing
  • Faster time-to-market
  • Smaller device footprint
  • Can be wrapped in hybrid format